29 Jul Growing a New Identity for Flourish PR
After co-working on a number of projects with communications consultant Sally Todd, we were only too pleased to be approached by her and her new business partner Harriet, when they joined forces in July to create their Marlow based public relations and communications agency Flourish PR.
With a clear brief from these straight-talking, creative, savvy, public relations and communications consultants, we were appointed to design their new corporate identity. Being able to provide a detailed brief at the start of a project makes the process much easier enabling us to ultimately give the client what they want first time round.
Sally and Harriet had already decided on the name for their agency but were conscious that it could potentially come across as very feminine and fluffy. They were very specific in what they wanted, and so we were very quickly able to come up with some design ideas for their new corporate branding.
Their existing client base covered a broad base from consumer lifestyle, to corporate B2B and professional services. “We needed our branding to reflect our ethos of being approachable enough for a small company to feel that we are not beyond their reach, but at the same time strong enough to appeal to a corporate blue chip or public sector client,” explained Sally Todd. Sally goes on to say, “The logo needed to work well on it’s own in addition to being able to merge well and bring life to our website.”
“Both Harriet and I have strong, confident and outgoing personalities. We have “get up and go” and a “can do” attitude. We are not about fluffy PR and so flowers and girly pinks were a complete no no! We worked closely with Georgina on this and she fully understood what we were looking for and pretty much nailed it first time!.
“We have had nothing but positive feedback on our new logo and branding and couldn’t be more pleased, not only with the outcome but the level of service, expertise and commitment from the team at JaiJo. When we are ready to invest in our website we won’t hesitate to return.”
With their branding complete, Flourish PR are now well positioned to offer a comprehensive range of services across B2B, Corporate and Consumer markets.